Nike Air Max 97 OG

Metallic Silver / University Red / Black

An icon returns! 25 years of Nike Air Max 97 must be celebrated! As a running shoe, it was launched in 1997, designed by Christian Tresser, who was inspired by the sleek and dynamic structure of Japan's Shinkansen, the so called "Bullet Trains".

The almost continuous (visible) Air Bubble, the silver, monochrome upper and the streamlined design provided even then for an unmistakably futuristic look, which was always ready for the new millennium. The broader sneaker audience, however, didn't seem ready for it. Although more successful than its 96 predecessor, the 97 fell short of great expectations before it began its triumphant march: in Italy, the shoe was an absolute success and spread, especially in the fashion and music scene from the major fashion capitals to the smallest villages.

In the early 2000s, the wave spilled over the entire techno scene in Europe, making the Air Max 97 an absolute rave icon. The futuristic look ensures that the 97 is still "fresh like on day one" even after 25 years and will still be up to date in the future.